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Back藏壽司吉伊卡哇聯名爆員工侵占贈品 提前中止並祭9折致歉
藏壽司吉伊卡哇聯名爆員工侵占贈品 提前中止並祭9折致歉
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中央社1 hour agoBusiness2 min readChinaView translation

藏壽司吉伊卡哇聯名爆員工侵占贈品 提前中止並祭9折致歉

日本藏壽司與人氣角色吉伊卡哇推出聯名活動,因員工涉嫌侵占贈品而提前中止,引發退訂潮與門市衝擊。

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日本藏壽司因員工涉嫌侵占「吉伊卡哇」聯名活動贈品,宣布提前中止活動並推兩天9折致歉。事件引發二手平台轉售疑雲與門市退訂潮,東京有門市表示超過8成預約被取消。

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Why It Matters

藏壽司原定自8月21日至9月30日舉辦吉伊卡哇聯名活動,提供角色公仔等限定贈品。

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(中央社記者戴雅真東京7日專電)日本大型迴轉壽司連鎖店「藏壽司」與人氣角色「吉伊卡哇」推出聯名活動,不料爆出員工涉嫌侵占活動贈品。藏壽司5日宣布提前中止聯名活動,並祭出2天9折道歉活動,但已對門市造成衝擊。有店家透露,超過8成預約被取消,甚至假日店內也空蕩蕩。

日媒Sponichi Annex報導,藏壽司原定自8月21日至9月30日舉辦吉伊卡哇聯名活動,提供角色公仔等限定商品作為贈品。不過,公司調查發現,其中一家門市員工涉嫌侵占活動贈品,因此決定於5日宣布中止活動。

事實上,相關贈品自8月下旬開始,就已大量出現在二手交易平台,引發網友質疑商品來源,社群平台也陸續出現懷疑藏壽司員工涉及不當行為的貼文。藏壽司隨後證實,確實發現一家門市的員工涉嫌侵占贈品,目前已就事件向警方諮詢並尋求協助。

聯名活動中止後,藏壽司6日在全日本各門市入口張貼道歉公告,表示「由於發現本公司員工有不當行為,因此決定中止活動,對此深表歉意」。為表達歉意,公司並宣布6日、7日兩天全品項折扣10%,以9折優惠致歉。

不過,活動突然喊卡仍對門市造成明顯衝擊。東京都內一間門市昨天安排工作人員守在入口處,不斷向顧客說明情況。不少消費者原本就是為了取得吉伊卡哇聯名商品而來,得知活動已經中止後,甚至沒有進入店內便直接轉身離開。

一名工作人員表示,即使正值午餐用餐時段,仍有相當多顧客選擇不進店消費。除了現場客流銳減,事先預約到店的顧客也陸續取消。

有門市相關人士透露,「有超過8成的預約都已經取消」,並感嘆明明是假日,店內卻有很長一段時間空蕩蕩,顯示聯名活動中止帶來的影響相當大。

Open Questions

  • 涉案員工是否會面臨法律處分?
  • 藏壽司未來將採取何種防範措施?

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