China News Service, Lishui, September 14th (Fu Feiyang) "This holiday, (Lishui) has 215 key cultural and tourism activities in the city, focusing on the five major themes of harvest, intangible cultural heritage, events, games, and starry sky. There are highlights every day and adventures everywhere." 9 On March 14, "One million good accommodation gifts are waiting for you in Lishui" - a press conference for the 2026 Lishui Autumn and National Day cultural and tourism theme activities was held in Lishui, Zhejiang, said Xie Xiaoyan, deputy director of the Lishui Municipal Culture, Tourism and Sports Bureau (municipal global tourism center).
As he said, during this year's Mid-Autumn Festival and National Day, Lishui will prepare a cultural and tourism feast that is full of sincerity, has many highlights, and is popular across the world through "three gifts, four major landmarks, and five major themes" for tourists.
Judging from real money subsidies, the city has joined forces with Douyin, Ctrip and other platforms to launch a “million-dollar gift package”. The first is cultural tourism consumption coupons, which can be directly deducted when tourists use the platform to book hotels and B&Bs and purchase tickets for scenic spots; the local government has also cooperated with Didi to launch discount coupons for taxi rides in key cultural and tourism scenic spots such as Jinyun Xiandu, Yunhe Terraces, and Guyan Painting Township.
The second is "One Air Ticket to Lishui" - an exclusive discount on the Ctrip platform that lasts from late September to July 2027. With the air ticket to Li Shui, tourists can enjoy multiple discounts on scenic spots, accommodation, food, car rentals, etc., as well as a "surprise blind box" for random air travel.
The third is to "spend ticket stubs as money". With "Zhejiang BA" provincial game tickets, high-speed rail tickets, and air tickets, tourists can enjoy exclusive discounts at more than 100 local business district alliance stores, including food, shopping, entertainment and entertainment.
In recent years, many places in China have actively promoted the transformation and upgrading of the cultural tourism industry, and various innovative practices have attracted young consumer groups with a breaking trend. The "Double Festival" is approaching, how can Lishui attract young tourists?
The city creates a "travel with games" - Suichang collaborates with "Eternal Calamity" and "Firefly Assault" to allow players in the virtual world to enter the real landscape; Jinyun Xiandu Scenic Spot launches an immersive fairy convention "Winds and Clouds Gather in Xiandu, Xia Yue Reunion"; Qingyuan holds the Xianliang Water Splashing Festival, where tourists can feel the vitality and surging of the mountain city while running and shouting...
During the Mid-Autumn Festival, the sky is high and the clouds are clear. Lishui has also selected 10 star-gazing and moon-gazing spots and 22 star-gazing B&Bs, allowing tourists to fall asleep under the moonlight and wake up with the morning light.
For counties, the Mid-Autumn Festival and National Day are a critical period for the steady growth of cultural tourism consumption.
As a famous hometown of overseas Chinese, Qingtian relies on the advantages of overseas Chinese resources to promote the vigorous development of Western food, coffee, wine and other businesses, and cultivate unique pillar industries that enrich the people. In the county, European style and Jiangnan charm complement each other - Qingtian has more than 700 cafes, and the city is filled with the aroma of coffee; more than 150 Western restaurants and bakeries are distributed in an orderly manner, and tourists can taste unique flavors such as steak, pizza, and Harmon...
Jingning is the only She ethnic minority autonomous county in the country. During this year's Mid-Autumn Festival and National Day holiday, tourists can dress up and experience She ethnic minority wedding activities such as singing duets on the road and going to the temple to worship, and experience the hospitality etiquette and folk culture of the She ethnic group firsthand. They can also participate in the She ethnic minority princess parade series of activities. She singing duets, interactive bamboo pole dances, bonfire carnivals and other normal content can be watched, played and interacted with throughout the process.
Golden Autumn is the traditional peak season for consumption. Lishui will also launch a series of "Golden Autumn Consumption Season" activities focusing on scene innovation, supply improvement, and consumption benefiting the people, highlighting global linkage, business integration, and online and offline collaboration.
Wu Liping, deputy director of the Lishui Municipal Commerce Bureau, said that the "Golden Autumn Consumption Season" will last from September to the end of October, and more than 40 themed activities will be launched in the city's key business districts; from October 1 to 3, the Lishui International Convention and Exhibition Center will hold a large-scale auto show, with preferential policies and profit concessions for car companies released; the local area will also organize catering companies, special neighborhoods, and food markets to carry out catering and consumption-promoting activities such as the "Golden Autumn Food Festival", "Mid-Autumn Reunion Banquet", and "National Day Dinner".
