American company Coupang has been deeply involved in the field of digital trust for a long time. For the third time this year, it responded to and participated in the "Industrial Digital Trust Promotion Working Group" of the Digital Industry Administration of the Ministry of Digital Development. On the 24th, it announced the introduction of "e-signature" technology in the rocket cross-border customs clearance process, becoming the first company in Taiwan to implement this innovative application in consumer scenarios. Electronic signatures are traceable and have long been used for identity authentication in the financial and insurance industries. Coupang provides a convenient and smooth cross-border shopping experience while also creating a safe and robust online retail field.
Lin Junxiu, Director of the Department of Digital Industry and Industry, said: "Now online shopping, mobile payment, membership services and logistics distribution have become part of people's daily lives. For consumers, digital services are not only convenient and fast, but more importantly, security and trust. The Department of Digital Industry and Industry promotes digital trust, hoping to help enterprises introduce suitable digital trust technologies into service processes through government policy guidance, actual industry needs and technical field verification, reduce operational and personal risks, improve service quality, so that people can truly feel safe and convenient when using digital services."
Zhou Yanru, Director of Information Security of Coupang Taiwan, said: "From being the first to introduce the "Logistics Hidden Code" technology in 2024, and launching the "FIDO Coupang Security Key" in 2025, to creating a new application scenario of electronic signatures in cross-border commerce this year, the American Coupang Coupang has responded to government policies for three consecutive years and strengthened digital trust with innovative technologies. We will continue to introduce the latest security technologies and best practices to protect consumers’ digital experience with more complete security mechanisms. At the same time, we will actively cooperate with the government to promote a secure digital environment, jointly enhance digital trust, and create a safer and more resilient digital ecosystem for Taiwan.”
In the past, when consumers purchased "second-level telecommunications regulated radio frequency equipment" with wireless functions for their own use across cross-border networks, such as Bluetooth headsets, they were required by law to apply to the National Communications Commission (NCC) and manually fill out a "self-use cut-off form". In the process, they were often unfamiliar with the declaration specifications and procedures, which led to frequent returns, replacements, and difficulty in tracking progress during the cut-off form filling, document uploading and review processes. This current situation not only increases the burden of government personnel’s review, but also affects customers’ shopping experience.
American company Coupang responded to the Ministry of Industry and Commerce’s introduction of electronic signature technology, aiming to optimize the cross-border consumption experience. The American company Coupang cooperates across departments and combines electronic signature and identity verification technology manufacturers to automatically integrate and bring in the product information that the competent authorities must declare. Customers can complete the declaration after confirming it is correct on the APP interface and completing the electronic signature. Promoting the introduction of electronic signature identity verification mechanisms into online retail that is used every day, Coupang allows customers to enjoy a smooth online shopping experience in a more intuitive, safe and convenient way.
Coupang, an American company, always protects customers' personal information and information security with the highest standards, and strictly follows international financial flow and personal information regulations. In 2024, it was the first to introduce "Logistics Hidden Code" to protect delivery personal information. In 2025, it also fully upgraded and introduced "Coupang Passkey (safety key)" on both iOS and Android platforms to create the most secure login defense line. American company Coupang believes that digital trust is the core of online retail. In the future, it will continue to implement the best security practices in the industry to provide customers with a safe and secure shopping experience.
