E-Mart-Gyeonggi-do provides eco-friendly agricultural products to vulnerable groups... Expansion of local farm sales channels

E-Mart joins hands with Gyeonggi Province to provide eco-friendly agricultural products to vulnerable groups and help local farms expand their sales channels.

E-Mart announced on the 23rd that it signed a business agreement with Gyeonggi-do and the Gyeonggi-do Social Welfare Council for the 'Fresh Just Dream' project.

‘Fresh Just Dream’ is a project that purchases eco-friendly agricultural products in Gyeonggi-do with donations from E-Mart and provides them free of charge to residents who are having difficulty making a living.

Fresh agricultural products are added to the existing support centered on processed foods such as instant rice, soup, and side dishes.

E-Mart will provide a total of 600 million won, 200 million won per year for three years starting this year.

The Gyeonggi Provincial Social Welfare Council plans to purchase agricultural products in cooperation with the Gyeonggi Provincial Agricultural and Fisheries Promotion Agency and deliver them through 21 ‘Just Dream’ business sites in 17 cities and counties in the province.

This project is an evolution of the 'Fresh Table' project that E-Mart has been carrying out with Gyeonggi-do since 2023, and is meaningful in establishing a win-win model that supports healthy eating habits for vulnerable groups and helps expand sales channels for local farms.

Since 2013, E-Mart has been promoting various social contribution projects with Gyeonggi Province, including providing vegetable necessities to the local vulnerable through the Hope Delivery Wagon project.