Recently, the State Council Information Office held a press conference to introduce the construction of the first batch of nine commercial technology application innovation centers of the Ministry of Commerce. With innovative practices in the field of quality e-commerce, Dewu App has become the first and only Internet consumption platform selected.
This time, the "identify first, ship later" model pioneered by Dewu App was promoted by the state as an important part of the quality e-commerce cultivation campaign. From being the first enterprise to be recognized by the national level for related models, Dewu has been investing continuously in product research, professional identification and consumer services for 11 years. Today, Dewu has extended its professional identification capabilities to more consumer categories and shopping scenarios, and in the process of serving young consumers, it has gradually developed into a quality consumption platform covering diverse life needs.
The industry's first "identification first, then shipment" has been upgraded from enterprise practice to national standard
Dewu pioneered the "identify first, ship later" service model in the industry, placing product authenticity and quality inspection before shipment. The goods can only be shipped out of the warehouse after undergoing multiple identification, re-examination and inspection. What supports the operation of this model is Dewu's continuous investment in product research, professional identification and technology application over the past 11 years.
In order to find out the subtle differences between different regions and different batches of sports shoes, the Dewu purchasing team visited more than 20 countries and more than 50 cities and invested 650,000 yuan to purchase more than 300 pairs of shoes of different versions. These shoes are not for sale, but are dismantled and compared to form hundreds of pages of identification reports and included in the authentic sample library for daily comparison reference by appraisers. Through research on product versions and details, Dewu continuously accumulates physical samples and professional evidence required for identification.
This type of research needs to be extended to more categories. Sneakers, clothing, 3C, jewelry and other products have different structures, processes and identification difficulties, and it is necessary to establish corresponding identification methods for specific categories. Taking mobile phones as an example, e-commerce platforms need to conduct inspections without opening the boxes. They need to understand the original packaging process and identify possible restoration packaging technologies on the market. To this end, Dewu purchased an X-ray machine worth millions of yuan to assist in inspecting the internal structure and material characteristics of the packaging. Product research, professional teams and testing equipment jointly support the identification of different categories. Each category, each brand, and even a specific product has established its own identification logic and standards from 0 to 1, and continues to iterate with market updates.
The daily order volume of Dewu is huge, which puts forward higher requirements for identification efficiency and standardization. To this end, Dewu has developed an artificial intelligence inspection and identification system specifically designed for product identification, using algorithms such as fine-grained perception and cross-modal information fusion to identify subtle differences in texture, workmanship, etc. in product images. It is understood that the current identification results of the system are consistent with those of expert identification experts at more than 99.9999%, covering multiple categories such as bags, watches, footwear, clothing, and beauty, and it continues to be iteratively upgraded based on business needs. The combination of AI technology and professional identification provides technical support for Dewu to undertake large-scale, multi-category commodity inspections.
At present, this set of self-developed identification methods developed by the company has formed core competitiveness, and has provided a total of more than 1.6 billion identification services. The identification practice of the platform has also been further extended to the construction of national standards. This year, the China Institute of Standardization has jointly drafted the first national standard for identification services in China. Dewu’s long-term accumulation of product research, identification experience and quality management practices are gradually settling into system capabilities covering product inspection, testing and standardized management.
Serving hundreds of millions of users every month, technological innovation continues to help users make the best decisions
In addition to product quality inspection, Dewu also applies product data and AI technology to consumption decision-making scenarios. Focusing on the needs of young consumers in dressing, beauty and daily life, the platform has launched AR try-on, try-on, perfume and fragrance assistant, beauty color assistant, snack calorie matching and other functions to help consumers understand the product display effect, fragrance characteristics and color number information before purchasing, and assist in food matching. It is reported that the average daily usage of the innovative functions of Dewu App has exceeded 10 million people.
From professional identification of goods before delivery to product display and information assistance before purchase, Dewu's services are covering different aspects of shopping. The former responds to consumers' concerns about product quality, while the latter helps consumers obtain more product information and assist in making choices. Product research and technical capabilities are thus not only used to inspect products, but also gradually applied to more consumption scenarios.
Platform data shows that 70% of Dewu’s users are born after 1995, and the number of monthly service users reaches 100 million. Focusing on the changing needs of young consumers, Dewu continues to expand its product supply and service scenarios, extending from shoes, clothing, and trendy products to beauty, sports equipment, and more daily consumption areas. The expansion of user needs also provides space for the platform to introduce more brands and products. In the past year, the scale of new merchants in Dewu has increased by more than 60%, and the number of merchandise for sale has increased by 50%. Among them, the growth rate of dozens of industries such as beauty and personal care, life services, home furnishings, and underwear has doubled.
Starting from the field of shoes and clothing, continuing to build a professional identification system, and then applying product knowledge and AI technology to consumer decision-making, Dewu is transforming its long-term accumulated professional capabilities into services that more consumers can directly use. Quality assurance provides a foundation for user trust, digital tools expand service scenarios, and a richer product supply creates conditions for meeting user needs. The continuous connection between professional capabilities, user needs and product supply forms an important foundation for the long-term development of Dewu Exploration.
The relevant person in charge of Dewu App said that being selected into the cultivation list of the Commercial Technology Application Innovation Center of the Ministry of Commerce is an affirmation that Dewu adheres to the "identify first, then ship" model and continues to explore innovation in quality e-commerce services. In the future, Dewu will continue to improve the full-link quality management system, deepen the application of artificial intelligence and other technologies in product identification and consumption scenarios, expand services around the changing needs of consumers, and provide consumers with a more secure and convenient quality consumption experience.
