
Tourists from ASEAN such as Vietnam and Malaysia go to Chongqing to experience industrial tourism projects such as robotics and automobile manufacturing and feel the vitality of China's science and technology.
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Chongqing has a profound industrial background. In recent years, it has vigorously developed industrial tourism in conjunction with urban renewal, attracting a large number of overseas tourists, especially ASEAN tourists.
China News Service, Chongqing, September 16 (Zhang Xu) "We have Chinese sweeping robots and chat robots in our lives. This time I came to China to see the robots, and it felt very friendly, which is different from the traditional tourist attractions." Recently, at the Chongqing Robot AI Application Exhibition Center, Vietnamese tourist Fan Meizhuang told China News Service that this kind of industrial tour was refreshing to her.
More than 20 Vietnamese tourists visited the Chongqing Robot AI Application Exhibition Center on the 7th to watch robots dancing, play chess with robots, and observe the production operations of industrial robots. Jiao Tianhong, a staff member of the center, said that many foreigners have visited here recently. The center can provide explanations in English and is also introducing translators in small languages.
Luo Xiaochun, deputy director of the Chongqing Municipal Culture and Tourism Development Commission, introduced on the 15th that in the first eight months of 2026, the city’s reception of inbound tourists increased by 56.4% year-on-year.
"Chongqing's industrial tourism is heating up. Industrial tourism is also a key inbound tourism product we create." Peng Hengcong, head of Chongqing Xingrui International Travel Agency Co., Ltd., said that Chongqing's various old factories, modern automobile and motorcycle production workshops, robot production bases and exhibition halls are all popular places for tourists to visit and study. Chongqing industrial tourism is especially popular among ASEAN tourists. Peng Hengcong said that the company has launched a variety of related tourism products in Malaysia, Singapore and other places, and the volume of inquiries and orders continues to rise.
Malaysian tourist Lin Guowei said that he was attracted by Chongqing's "Winter Skiing + Robots" themed products and hoped that he and his family could have a unique experience in the "wonderful combination" of technology and nature and feel the vitality of China's technological development.
"Industrial tourism products are diverse, and ASEAN tourists all have their own preferences." Tang Xue, a Chongqing inbound tour guide, said that she has received a large number of overseas tourists, especially tourists from ASEAN. Thai tourists are generally interested in battery cars and motorcycles, and Vietnamese tourists mostly favor robot-related products. Chongqing also has a museum displaying the hot pot industry, attracting many foreign food lovers to visit.
Mo Yuanming, a professor at Chongqing Technology and Business University, said that Chongqing has a strong industrial base, coupled with factors such as urban renewal, the construction of an international consumer center city, and market demand, local industrial tourism is increasingly heating up.
Mo Yuanming said that Chongqing can focus on developing the "Cyber Intelligent Manufacturing, Chongqing Impression" industrial tourism brand, promote industrial culture and tell the "Made in Chongqing" story through industrial heritage renewal and intelligent tourism.
"Currently, Chongqing's industrial tourism has great potential." Zhang Dawei, regional general manager of government affairs of Ctrip Group, said that industrial tourism should be kept fresh for a long time and should not just stop at sightseeing. It should use experience economy thinking to promote the tourist-friendly transformation of factory areas and add immersive interactive experiences.

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