CJ OnStyle holds Korea’s first ‘Creator Commerce Festival Korea’
Quick Look
- CJ OnStyle will hold Korea's first Creator Commerce Festival Korea (CCFK) at COEX, Seoul from October 22nd to 24th.
- Platforms such as YouTube, Meta, TikTok, and more than 100 brands and major creators participate, and pre-registration and follow-up collaboration are supported through the Ontner platform.
AI-generated summary
Why It Matters
As creators are emerging as commerce entities beyond content producers, CJ OnStyle is holding Korea's first Creator Commerce Festival Korea to expand opportunities for collaboration between creators and brands.
(Seoul = Yonhap News) Reporter Cho Min-jung = As creators are emerging as commerce entities beyond content producers, CJ OnStyle is expanding opportunities for collaboration between creators and brands.
CJ OnStyle announced on the 16th that it will hold Korea's first 'Creator Commerce Festival Korea' (CCFK) from October 22nd to 24th at COEX, Seoul.
Platforms such as YouTube, Meta, and TikTok, major creators, and over 100 brands will participate in this event, which puts creator commerce at the forefront.
The purpose is to provide creators with opportunities to collaborate with new brands, and brands with opportunities to meet suitable creators.
Officials from platforms such as YouTube, Meta, and TikTok will share the latest trends and growth strategies in the creator business, and Lee Sa-bae, Aejuga TV Cham PD, Isseop, etc. will participate in the talk show.
Joo Eon-gyu and Critus lecture on business growth strategies through content.
We also prepare programs that lead to actual collaboration and sales. Casarim and D'Elisa, which have grown into commerce IPs through collaboration with CJ OnStyle, will conduct mobile live on-site to demonstrate the process by which creator content leads to product sales.
After the event, follow-up collaboration will be supported through CJ OnStyle's creator commerce matching platform 'Ontner'.
Ontner provides customized product recommendations for each creator, collaboration performance analysis, and curation shop, and connects brands and creators through group purchasing, affiliates, and content collaboration.
The reason CJ OnStyle is paying attention to creator commerce is because market growth and business performance are continuing.
The amount of creator collaboration orders in the first half of this year increased by 330% compared to the same period last year, expanding 4.3 times in one year, and the amount of orders in the first half alone exceeded last year's annual performance.
According to global market research firm Grand View Research, the Korean creator economy market is expected to grow from $3.7 billion (about 5 trillion won) in 2025 to $31.2 billion (about 43 trillion won) in 2033.
A CJ Onstyle official said, "For creator commerce to grow as an industry, a connection structure is needed where creators and brands meet and collaboration leads to actual transactions. Through CCFK and Ontner, we will connect these encounters with business and expand the influence of creators beyond content to product discovery and purchase to lead the 'discovery shopping' market."
CCFK 2026 general tickets will be sold on the CJ OnStyle mobile app starting October 1. You can pre-register for free on the Ontner platform until September 30th.
What to Watch
AI outlook — possibilities, not facts
After the CCFK event, the number of actual collaborations between creators and brands will increase
Likely · Within weeks
The number of Ontner platform users will increase by 50% within 3 months after the event
Possible · Within months
Open Questions
- How much does it cost to attend the event?
- What is the specific fee policy of the Ontner platform?
- What is the proportion of participation from overseas creators and brands?
