Globo receives recognition from the UN for its use of the media to contribute to a more sustainable society

This Wednesday (14), Globo received recognition from the UN for its business practices and use of the media to contribute to a more sustainable society.

United Nations representative Caroline Petit said she is proud to recognize companies that prove that innovation and social responsibility can go hand in hand. Manuel Belmar, Globo's finance director and leader of the ESG agenda, received the honor. He highlighted Globo's dedication to the UN Sustainable Development Goals. A commitment that moves the wheels of Estúdios Globo, which, in 2026, began to operate 100% with energy from renewable sources.

"It was a goal that was scheduled for 2030, and we brought it forward to 2026. Estúdios Globo, if it were a city, would be one of the 300 largest cities in Brazil. And it would be a city only living with sustainable energy, with waste management, without any waste being sent to landfills, with 25% recovery of all the water that is consumed. So, that would probably place Estúdios Globo as one of the most developed cities in the world. sustainability point of view for the whole of Brazil", says Manuel Belmar, Globo's finance director and leader of the ESG agenda.

Globo receives recognition from the UN for its use of the media to contribute to a more sustainable society — Photo: Jornal Nacional/ Reproduction

This commitment from Globo is also a protagonist on screen: in entertainment programs; in journalism; in series and soap operas, which move us and entertain us, while promoting inclusion, gender equality and environmental protection.

A recent example was seen in the soap opera "Vale Tudo". After Heleninha Roitman, a character played by Paola Oliveira, sought support from Alcoholics Anonymous, public searches for the institution rose by more than 150%.

"Globo is a century-old company, which seems to have in its DNA the desire to make a difference, to take care of people", says Caroline Petit, from the UN.

This tribute from the United Nations to Globo was paid in Cannes, during the biggest meeting of the audiovisual industry, which brings together TVs from all over the world, streaming companies, distributors, and content producers. The main trends in the sector are presented there.

"If we anticipate goals, we need to imagine new goals and new challenges. I think our big challenge is how to think about the Globo of 2040 and all its capacity for influence and impact that it can cause for the benefit of an absolutely sustainable agenda and this increasingly better world", says Manuel Belmar.

Manuel Belmar, finance director at Globo and leader of the ESG agenda, receives honor — Photo: Jornal Nacional/ Reproduction