Javier Bardem calls for boycott of Adidas

Oscar-winning Spanish actor Bardem, in his statement on his social media account, joined the boycott against Adidas by encouraging his followers to stop purchasing the products of the brand that propagates "genocidal Israel".

Bardem made a clear call to sabotage the advertising campaign with the content he shared in the "stories" section.

Bardem, who included in his stories the posts of pro-Palestinian organizations and individual activists who reacted to the German brand due to its campaign choice, said, "Adidas chose a man with blood on his hands." he wrote.

Bardem also boycotted Adidas during the FIFA World Cup held last summer, and wore a green jersey to stay away from the Spanish National Team's classic red jersey, which is identified with the sportswear brand in question.

Bardem, who openly supported the Palestinian people against Israel's genocide, also demonstrated his opposition stance at important film events, such as wearing a Palestinian scarf at the Emmy Awards and carrying a "No to War" badge at the Goya Awards.

Adidas had to make an official apology to the soldier who participated in the attacks on Gaza in 2021 and lost his leg while serving in the Israeli army, when the company's advertising face for the "single shoe service" received worldwide reaction and boycott calls were made.