Lucas Vinícius decided to be a rockstar under the influence of his Led Zeppelin fan father and a cool cousin who he admired and wanted to attract attention.
Known on the internet as Lucas Inutilismo, the content creator with more than 7 million followers on social networks will experience an unprecedented moment in his career: he will perform for the first time at Rock in Rio.
Under the stage name Lvcas (the “V” stands for Vinícius), the 30-year-old singer and multi-instrumentalist takes to the Supernova stage on September 5th, around 6pm, bringing a metal show with trap and hip-hop influences to the festival.
"It's going to be a heavy and energetic show, but a show for everyone. I want you to see me on stage and realize that I'm doing this horny. That I'm 100% committed", he revealed in an interview with g1.
The debut takes place in an experimentation phase. After building a large community of fans over more than a decade on YouTube, he now wants to dedicate more time and energy to music.
His author career began to take shape recently, in 2023, when he released “Odisseia”, his first single. The song has over 3 million streams on Spotify. The following year, he did more: he released his first album, “Amanamente”, and, in 2025, he presented a new EP.
Lvcas is also a composer. Poured out, his lyrics talk about the pains of adult life: insecurities, frustrations, self-sabotage. And the constant attempt to remain standing in the face of all this, as in "bico de corvo" (2025), in which he sings about courage and self-criticism.
Hey, but I don't stop here
Even after so many different ways of seeing me fall
Experiencing decay, testing my patience
Seeing an empire crumble, without even knowing how to act
In an interview with g1, the São Paulo native from Lapa talked about the relationship with the public that has followed him since the beginning on YouTube, the meeting with the American singer Oliver Tree in Brazil before his death, the preparations for the biggest show of his career so far and much more. Check it out:
g1 — How does music come into your life?
Lvcas — It started when I was very young. The first things I learned after Walking and Talking were to pick up an instrument and a camera. I even joined bands at school and my father was always a big consumer of music. He was the one who introduced me to bands like Led Zeppelin and Black Sabbath. There was also a cousin of mine who, for a long time during my childhood and adolescence, was a great reference for me. I thought she was very cool, cool, trendy. It was that cousin who, everything she did, I thought: “This is what I should do”. Everything she heard, I thought: “That's what I should hear then”. She had a huge influence on my training.
g1 — And when did this dream come to fruition?
Lvcas — It was quite gradual. I have always been adding content that had to do with music on my channel. What I listened to, what I played, there was always something there.
g1 — And you play several instruments, right?
Lvcas — I'm a guitarist by trade, but I started playing drums later. And now I sing. These music contents appeared very naturally. They were the ones who led me to do the shows. I even toured with 65 performances. It was a very important experience so that I could have the confidence to continue with this, now in a 100% authorial way.
g1 — How did you understand your sound? Do you define yourself as a rock singer?
Lvcas — I have always had a very open mentality. I believe that the mixture provides things with a lot of identity. I like the challenge of taking different things and playing with contrasts. I've always listened to a lot of rap, in addition to my rock and metal base. So, in my sound, this also applies. I don't have any problem with that.
g1 — Why change to Lvcas and not keep Lucas Inutilismo?
Lvcas — They always ask me what the difference is, if it's an alter ego... and I say: it's the same person. They are two faces of the same person. Inutilismo alludes to something more uncompromised, relaxed, funny, while I take the music to a slightly more serious, almost sacred place.
I don't want people to think that my music work is comedy work, because it's not. But I also wanted it to be a name that alluded to me. My name is Lucas Vinícius da Silva. It is a very common name. So I wanted to take that for myself and try to subvert it. Precisely because this name is so common, that's the one I'm going to use.
g1 — And is music the priority in your life today?
Lvcas — I think the two things are very close. Entertainment, the way I like to create stories and videos and everything, is something I've loved doing since I was a child. But today music, whether I like it or not, demands more from me. Because it's a page that I'm turning practically blank. It's a start, so she demands a lot of my attention. It is also a place of vulnerability, of a lot of exposure.
g1 — Who is the audience that goes to your shows?
Lvcas — My show is meant to be the most democratic space possible. Wherever you are coming from, you will be welcome there. Not even if you don't like rock: come here. Come see. It's not about being the best, it's not about having the best songs, it's not about being the best musician or being the most listened to. But it's cool to be a guy who is passionate about what he does, just as I like to see people who are passionate about what they do. So I always want to be cultivating my audience in this way, bringing more people closer and that feeling of unity.
g1 — You were one of the last people who was with Oliver Tree on his last visit to Brazil before the accident. How it was?
Lvcas — It was quite impactful for me, because it wasn't something I was expecting. I had known Oliver for about five or six years. And I always thought everything he did was really cool. I think he's a guy who has some parallels with me in the way we work. We talked a lot about this, about having this side, this more comical streak, of working on these exaggerations, this slightly idiotic side, of not taking ourselves so seriously.
We ended up meeting when he came to do this part of his tour here in Brazil. It was through a friend of mine who was in contact with his manager, and then he showed up at the house. We spent a whole day together. He took this whole talk about living life intensely, connecting with human beings in a genuine way. He even said that this was the reason he had that weird look. That weird hair. He said: “I want to be as ugly as possible here, because I want people not to look at it”.
It was a great class. We even recorded a video that went to my Instagram, a version of one of his songs. And we recorded something else. I have material recorded with him that I still don't know what I'm going to do. It's a video, something a bit like a podcast, with us exchanging ideas. I'm thinking about doing this, but I don't want it to sound disrespectful. I don't want to seem like I'm trying to gain something from this absurd fatality that happened. Everything is very sensitive.
g1 - And what are you preparing for the Rock in Rio show?
Lvcas - It's really crazy, because since I received the news, this has been kind of the guide of my life. Every day I think about this moment. I spend a good few hours a day thinking about things I can bring and also what I need to take care of.
We need to be careful because the show time will be shorter than what we normally do. It's a place with a lot of other things going on, so we have to be surgical, especially when choosing what we're going to present. It needs to be succinct, straight to the point, but without missing anything. We have some things to adjust in the next rehearsals with the band, but it is the moment of great expectation in my life.
g1 - Are you scared?
Lvcas - I think it's normal to be a little scared. It's even good that it has. Not having any anxiety or fear about playing at Rock in Rio would be strange, because then it would have lost its meaning. I have a very good team behind me, both band and team, to deliver the best work possible and know how to deal with any possible adversity. It's something I've dreamed of since I was a kid, since before I was 12, 13 years old.
So I'm preparing myself as best I can. I am doing various types of preparation, including physical. I've been training every day, going up on the treadmill every day. I'm preparing to get there in the best way possible.
g1 - And, besides your own show, is there any artist you're especially looking forward to seeing?
Lvcas - Bring Me The Horizon is a band that influenced me a lot at the beginning of my life. When I was around 15, 16 years old, I thought: “These guys changed the world here”. It's definitely one of the reasons I'm in music. They helped me polish my sound for this more modern place, which is a contemporary reference.
So it will be a day of many reunions. I will definitely point the finger and say: “It’s all of you to blame for what I did there now”. Whether this is good or bad is for you to decide.
g1 - You talked about your cool cousin, who was a reference for you as a child. Now it seems like the cool cousin has become you.
