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BackShein reports profit slump and revenue decline in key markets
Shein reports profit slump and revenue decline in key markets
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SCMP Tech1 hour agoBusiness1 min readChina

Shein reports profit slump and revenue decline in key markets

Quick Look

Shein's profit fell to $228 million in the June quarter while revenue rose slightly to $11 billion, driven by declining sales in Europe and the U.S. due to removed customs exemptions on low-value goods, prompting price hikes and reduced advertising.

AI-generated summary

Why It Matters

Shein, a fast-fashion retailer, operates in major markets including Europe and the United States, where recent policy changes have removed customs duty exemptions for low-value goods.

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The company said in an unaudited filing on Monday that profit for the June quarter slumped to US$228 million, while revenue edged up 1 per cent to US$11 billion.

Revenues from Europe and the United States, its largest markets, dropped 14 per cent and 6 per cent, respectively.

The declines were partly driven by the removal of customs duty exemptions for low-value goods in both markets. In response, Shein “raised prices and lowered online advertising spending” in Europe, according to the filing.

What to Watch

AI outlook — possibilities, not facts

  • Shein may continue to adjust pricing and advertising strategies in response to regulatory changes in Europe and the U.S.

    Likely · Within months

Open Questions

  • How long will the customs duty changes remain in effect?
  • What is Shein's long-term strategy to adapt to evolving trade regulations in key markets?
  • Are other fast-fashion retailers experiencing similar impacts from these policy changes?

Related Topics

This article was originally published by SCMP Tech.

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