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BackSugar Cosmetics seeks Rs 140-150 crore from A91 Partners at sharply reduced valuation
Sugar Cosmetics seeks Rs 140-150 crore from A91 Partners at sharply reduced valuation
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Economic Times58 minutes agoBusiness1 min readIndia

Sugar Cosmetics seeks Rs 140-150 crore from A91 Partners at sharply reduced valuation

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Mumbai-based beauty brand Sugar Cosmetics is raising Rs 140-150 crore from existing investor A91 Partners in a deal that could value the company at Rs 500-600 crore, down more than 80% from its peak valuation of Rs 3,000 crore four years ago, as the company faces mounting losses and declining revenues.

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Why It Matters

Sugar Cosmetics, a Mumbai-based beauty brand, previously raised capital at a peak valuation of around Rs 3,000 crore four years ago.

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Mumbai-based beauty brand Sugar Cosmetics is raising Rs 140-150 crore in fresh capital from existing investor A91 Partners in a deal that could value the company at Rs 500-600 crore, three people familiar with the matter said. This is a sharp decline of more than 80% from its peak valuation of around Rs 3,000 crore, at which it raised capital four years ago.The fundraise comes as Sugar grapples with mounting losses, declining revenues, and

What to Watch

AI outlook — possibilities, not facts

  • Sugar Cosmetics will need to implement cost-cutting measures or strategic pivots to improve financial performance

    Likely · Within months

Open Questions

  • What are the specific reasons for Sugar Cosmetics' mounting losses and declining revenues?
  • How will the fresh capital be used by the company?
  • Are there any strategic changes or restructuring plans underway at Sugar Cosmetics?

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This article was originally published by Economic Times.

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