![[1 year of Tohe district expansion] Gangnam is captured, but ‘decoupling’ is increasing in other regions](/api/img?u=https%3A%2F%2Fimg.yna.co.kr%2Fphoto%2Fyna%2FYH%2F2026%2F07%2F05%2FPYH2026070504740006100_P2.jpg&w=1200&q=72&f=webp)
AI-generated summary
As house prices in Gangnam, Seoul continue to decline, the rise in apartment prices is spreading, especially in non-regulated areas in the Gyeonggi area. It is analyzed that this was influenced by the decrease in jeonse and monthly rent listings and the inflow of liquidity such as Samsung Electronics' in-house housing loan.
It is becoming clear that the 'decoupling' phenomenon, in which prices in lower-middle-class areas such as the outskirts continue to rise despite the decline in housing prices in Gangnam, Seoul, is expanding to areas outside of Seoul.
Not only in Seoul but also in southern Gyeonggi Province, as house prices in preferred areas around the 'semiconductor belt' have risen sharply and jeonse and monthly rent properties have become scarce, an unusual atmosphere has recently been felt even in areas that previously received less attention.
According to the Korea Real Estate Agency on the 18th, the rate of increase in apartment prices in Gunpo-si, Gyeonggi-do, a non-regulated area, was 0.72% in the second week of October, an increase of 0.45 percentage points compared to the previous week. The region rose 9.26% cumulatively this year, but fell 0.30% in the same period last year.
Byeongjeom-gu, Hwaseong-si, which is also an unregulated area, recorded a cumulative increase of 7.72% so far this year, and in the second week of October, the increase increased by 0.23 percentage points compared to the previous week, increasing by 0.56%.
A similar trend is felt in Bucheon, which is considered an unpopular area in Gyeonggi-do.
Wonmi-gu, Bucheon City, has continued to see a weekly increase in the 0.30% range since last month, and recorded a high increase of 0.52% in the second week of October. Wonmi-gu's cumulative growth rate this year is 6.78%, which is about 34 times higher than the same period last year (0.20%).
Even in regulated areas but relatively unpopular areas, there is a noticeable upward trend.
Maegyo Station Prugio SK View, Maegyo-dong, Paldal-gu, Suwon-si, sold an exclusive 84㎡ 10th floor unit for 1.19 billion won on the 8th of this month. Compared to the majority of transactions in the 900 million won range until the beginning of this year, it has risen by more than 200 million won.
The asking price for an exclusive 84㎡ unit in this newly built complex, completed in 2023, recently jumped to 1.3 billion won.
Uiwang City also had a cumulative growth rate of only 0.89% as of the second week of October last year, but this year, the growth rate was on the verge of entering double digits with 9.62% during the same period. Weekly selling prices in this area rose 0.60% in the second week of October.
Gangnam-gu, Seoul, which used to be a leading area in housing prices, has a weak cumulative change rate of -0.95% this year, and Seocho-gu is also flat at 0.81%, showing progress in the mid- to lower-tier areas beyond Seoul and beyond to the Gyeonggi area.
Within Seoul, while the Gangnam area was showing weakness, 14 autonomous districts, mainly in the mid-range and below, including representative low-priced suburban areas such as Jungnang-gu (10.77%) and Gangbuk-gu (10.81%), recorded cumulative double-digit growth rates this year.
In addition, the Gyeonggi region has also shown clear strength, focusing on areas influenced by factors such as accessibility to Seoul, proximity to direct ownership of semiconductor plants in southern Gyeonggi Province, recent Samsung Electronics in-house housing loans, and a decrease in monthly rent listings.
According to the Real Estate Agency, Gyeonggi-do occupied 8 of the top 10 regions in cumulative increase in apartment sales prices this year as of the second week of October. This is the exact opposite compared to last year when only two Gyeonggi-do provinces were in the top 10 in annual growth rate.
Dongtan-gu, Hwaseong-si, Gyeonggi-do (20.14%) ranked first in growth rate this year, as well as Gwangmyeong-si (16.70%), Yeongtong-gu, Suwon-si (16.19%), Bundang-gu, Seongnam-si (16.01%), Dongan-gu, Anyang-si (15.81%), Suji-gu, Yongin-si (15.56%), Giheung-gu, Yongin-si (13.95%), and Seongnam-si. Eight places in the Gyeonggi region, including Jungwon-gu (13.88%), ranked at the top.
There are two Seoul regions included in the top 10: Seongbuk-gu (15.68%) and Seodaemun-gu (13.26%).
In addition to Gwacheon-si (20.04%) and Bundang-gu, Seongnam-si (19.12%), all eight of the top 10 last year were Seoul.
The recent movement in the Gyeonggi area, including non-regulated areas, is interpreted to reflect the influence of the trend of tenants in popular regulated areas moving to non-preferred areas and converting to purchases, where sales and jeonse prices have soared and jeonse and monthly rent listings have decreased.
For example, in Yeongtong-gu, Suwon City, which ranks third in sales growth this year, jeonse also rose by 11.32%. Based on Asil (actual apartment transaction prices), a real estate big data company, the number of leased properties increased to 403 on January 9 of this year, but decreased by 27.8% to 291 on the 17th of this month.
Nam Hyeok-woo, a real estate researcher at Woori Bank, said, "The price strength in southern Gyeonggi Province is spreading due to the inflow of liquidity such as Samsung Electronics' in-house loan, while in a situation where there is a shortage of jeonse and monthly rent properties, prices in those areas are also rising as tenants in areas where prices have risen significantly, such as Suwon, move to the region and buy down."
AI outlook — possibilities, not facts
The upward trend in apartment prices in the mid-low Gyeonggi region is expected to continue for the time being.
Likely · Within months

Samsung C&T announced on the 19th that it was finally selected as the construction company for the pilot apartment reconstruction project in Yeouido-dong, Yeongdeungpo-gu, Seoul. This project, with a construction cost of 2.2685 trillion won, is a project to create 2,480 apartment houses from 6 underground floors to 59 floors above ground. A new complex name, Raemian Sonelli, was proposed, and OMA will participate in the design.

Next month, the number of apartments available nationwide is expected to drop to 11,559 households, down 30% from the previous month and 49% from the same month last year. In particular, the metropolitan area is expected to have 4,031 households, a 49% decrease from this month, and Seoul is expected to have only 488 households in three complexes. In rural areas, 7,523 households are scheduled to move in.

The Ministry of Land, Infrastructure and Transport is optimistic about the possibility of stabilizing the housing market in the mid- to long-term based on improvements in housing supply leading indicators and declines in sales prices in some regions, and announced that supply and demand conditions will significantly improve with the full-scale occupancy of the 3rd new city in 2028.

Seoul Mayor Oh Se-hoon referred to the housing policy white paper published by the Seoul Metropolitan Government and criticized that the opportunity to supply 430,000 housing units was lost due to the removal of maintenance zones under former Mayor Park Won-soon, and urged the government and ruling party to change the policy direction.
![[1 year of Toheo District expansion] Increased increase in housing prices in 11 out of 12 Gyeonggi regions before and after designation](/api/img?u=https%3A%2F%2Fimg.yna.co.kr%2Fphoto%2Fyna%2FYH%2F2026%2F07%2F10%2FPYH2026071006800001300_P2.jpg&w=320&q=72&f=webp)
It was found that in 11 of the 12 land transaction permit zones in Gyeonggi Province designated as part of the October 15 real estate measures last year, the rate of increase in apartment prices in the year after designation of regulations increased compared to before. In particular, Gwangmyeong City showed the largest increase in the growth rate, increasing by 19.0 percentage points from 1.8% to 20.8%, and Gwacheon City was the only city where the growth rate slowed. Experts called for checking effectiveness and considering side effects.

The average monthly interest cost for jeonse households in the second quarter of this year was 211,965 won, an increase of 144.2% from the second quarter of 2019, and significantly exceeded the 66.1% increase in interest costs for owner-occupied households during the same period. The ratio of interest costs to income for jeonse households has risen to 3.7%, and the rising jeonse price is also acting as a factor in increasing the burden on tenants.