"The Night Is Young" Guangdong Zhuhai Chapter is launched and the 2026 Guangdong Golden Autumn Cultural Tourism Consumption Season is warmed up simultaneously

China News Service, Shaoguan, September 7th. The night culture and media program "The Night is Young" in Zhuhai, Guangdong was officially launched in Shaoguan, Guangdong. The program will conduct an in-depth exploration of Zhuhai’s nightlife lifestyle and consumption scenes, show the vivid features of the night economy and culture, and outline the night aesthetics and fireworks world unique to the Guangdong-Hong Kong-Macao Greater Bay Area.

As a warm-up event for the "2026 Guangdong Golden Autumn Cultural Tourism Consumption Season", the "Urban Cultural Tourism Carnival·Guangdong Shaoguan Special" jointly sponsored by the Guangdong Provincial Department of Culture and Tourism and the Main Station Integrated Channel kicked off simultaneously. The event is based on the cultural tourism IP of "Come to Guangdong all year round" and focuses on the two core themes of Guangdong's night economy and Danxia Mountain. Through multi-dimensional performances, cultural tourism promotion, cultural empowerment, policy release, global collection and other diverse forms, the event polishes the characteristic cultural tourism business card of "World Danxia·Guangdong Shaoguan" and fully demonstrates Guangdong's landscape heritage and humanistic charm at home and abroad.

Guests promoted Danxia Mountain at the scene. Photo provided by the organizer

The launching ceremony invited guests such as Shan Jixiang, former director of the Palace Museum, Li Jingze, vice chairman of the Chinese Writers Association, Wang Wei, member of the Chinese Academy of Social Sciences, Cao Jin, director of the Guangdong Institute of Cultural Relics and Archeology, and Deng Lu, professor of Guangdong University of Foreign Studies, to introduce the value of Danxia Mountain’s cultural tourism. The global recruitment list for Guangdong Cultural Tourism Chief Recommendation Officer and Guangdong Cultural Tourism Recommending Officer was also released on the spot. At the launch ceremony, excerpts from the dance drama "Wing Chun" and the performance "Dan Mountains and Clear Waters, Guangdong Embroidered Mountains and Rivers" vividly interpreted the unique charm of Lingnan culture, which combines strength and softness, and the unique charm of Guangdong's culture and tourism, the symbiosis of mountains, rivers, and humanities, with agile dance postures and flowing embroidered clothes.

As the first nighttime cultural integration media program of the main station's comprehensive channel, "The Night is Young" takes immersive experiential visits as its core, showing new scenes, new formats, and new models of nighttime consumption, and recording a vivid picture of the innovative development of nighttime consumption.

The event market of "City Cultural Tourism Carnival·Guangdong Shaoguan Special". Photo provided by the organizer

It is understood that the 2026 Guangdong Golden Autumn Cultural Tourism Consumption Season was officially launched in September and will last until the end of October. A series of special activities and consumption scenarios will be launched to create a new integration scene of "technology + cultural tourism", "IP + cultural tourism" and "nighttime + cultural tourism". (over)