China News Service, September 7. The State Council Information Office held a press conference on September 7 to introduce the situation of promoting high-quality development of historical and classic industries. Zhang Xiang, head of the Circulation Industry Development Department of the Ministry of Commerce, said that time-honored brands are the "golden signs" nurtured in my country's industrial and commercial development and carry the profound and excellent traditional Chinese culture. The Ministry of Commerce has successively recognized three batches of a total of 1,450 Chinese time-honored brands, more than 40% of which are distributed in historical and classic industries such as silk tea, traditional Chinese medicine, and arts and crafts.
Zhang Xiang said that next, the Ministry of Commerce will focus on four aspects to promote the coordinated and high-quality development of time-honored brands and historical classic industries.
First, efforts should be made to improve support policies. The Ministry of Commerce will continue to guide various localities to implement policies and measures such as the "Opinions on Promoting the Innovative Development of Time-honored Brands", and introduce more measures focusing on the four aspects of protection, inheritance, innovation, and development, promote the strengthening of coordination and linkage between time-honored brands and cultural heritage, historical districts, and museums, develop more goods and services that contain traditional culture, are rich in fashion elements, and meet contemporary needs, create more consumption scenarios that the people "like to hear and see," and achieve "acceleration" of high-quality development through product updates, technological innovations, and model innovations.
Secondly, give full play to the role of demonstration. For a long time, time-honored brands have been widely welcomed by consumers and widely recognized by the market. Especially in the new era, time-honored brands have ushered in new development opportunities. The Ministry of Commerce will actively improve the evaluation indicators for the demonstration and establishment of Chinese time-honored brands, continuously optimize "threshold" indicators such as operating level, historical heritage, and brand reputation, and more prominently highlight "leading" indicators such as product quality, technological innovation, and cultural value, give full play to the demonstration and driving role of Chinese time-honored brands, and assist the high-quality development of historical and classic industries.
Third, improve the dynamic evaluation system. The fundamental "magic weapon" for time-honored brands to continue to thrive is to always adhere to the business philosophy of honest management, quality first, and courage to innovate. The Ministry of Commerce will actively support qualified brands related to historical and classic industries to apply for Chinese time-honored brands. At the same time, it will evaluate the Chinese time-honored brands that have been identified in the early stage, take relevant management measures for those with poor management and poor operation, and ensure the quality of the "gold-letter brands" through dynamic management of "in and out".
Finally, establish a monitoring and early warning mechanism. The Ministry of Commerce will establish and improve the monitoring and management mechanism for the innovative development of time-honored brands, strengthen tracking of the operating conditions of Chinese time-honored brands, work with relevant departments to continuously strengthen the interconnection of information such as enterprise registration, administrative penalties, and social credit, and rely on the strength of professional institutions to strengthen the analysis of the operating conditions and development trend predictions of Chinese time-honored brands, so as to provide strong support for the sustainable and healthy development of time-honored brands.
