Chongqing’s nightlife season boosts consumption of over 6.23 billion yuan, holds more than 300 events and attracts over 200 million people

China News Service, Chongqing, September 29 (Reporter Reporter Liu Xianglin learned on the 28th from the 2026 Chongqing City Business Value Promotion Conference and the closing event of the 2026 · Never Night Chongqing Life Season that during the three-month 2026 · Never Night Chongqing Life Season event, Chongqing has held more than 300 various consumption promotion activities, with tens of thousands of merchants participating, attracting more than 200 million people to participate in online and offline consumption experiences, and driving consumption at the event site and surrounding areas to exceed 6.23 billion yuan.

Li Xunfu, deputy director of the Chongqing Municipal Commerce Commission, introduced in his speech at the event that Chongqing has ranked first among the "Top Ten Most Influential Cities in the Nighttime Economy in China" for four consecutive years. In recent years, Chongqing has relied on its characteristic advantages of "mountains, water, bridges and cities" to continue to enrich the "five nights" business formats such as "night food, night nourishment, night appreciation, night entertainment and night shopping". The night-time economy has become an important support for Chongqing to cultivate and build an international consumption center city.

During the Life Season, Chongqing cooperated with a number of national platforms and financial institutions to guide consumption subsidies to neighborhoods and leave them to merchants: it cooperated with Douyin Life Service "Barbecue Season", and the 30-day Chongqing local barbecue platform wrote off transaction volume reaching 90.27 million yuan, an increase of 18% month-on-month, driving more than 30,000 offline merchants; it cooperated with Didi to issue exclusive coupons at nearly 200 consumption scene entrances in the city, and activities During the period, a total of 485,000 tickets were used, with a discount amount of 6.31 million yuan; Taobao invested 120 million yuan in subsidies for flash sales, and the platform transaction volume during the event increased by nearly 2% compared with regular months; and Alipay jointly created 50 popular neighborhoods in Ziwei Road, Shibati Market, Maxim's Wine Town, Underground City and other scenes, and invested 50 million yuan every month to carry out the "Touch · Never Night in Chongqing" theme activity.

Wang Shenchuan, chief engineer of the Chongqing Municipal Housing and Urban-Rural Development Commission, introduced at the event that since 2025, Chongqing has implemented a total of 166 urban area renewal projects, completing an investment of 70.22 billion yuan, of which social capital investment accounted for 63%; 18 historical and cultural blocks and traditional areas have been upgraded, 51 cultural tourism consumption clusters have been built, and 65 "mountain city back alleys" have been created, attracting more than 20 million tourists annually.

The "Chongqing Business Value Opportunities List" brochure was simultaneously released at the event, which selected 18 key urban renewal projects for centralized promotion, including old factories, commercial offices, historical and cultural blocks, etc., and collected information on more than 20 national and Chongqing local high-quality operating institutions. It is understood that the Chongqing urban renewal resource docking platform has currently integrated 27,236 idle resources, more than 1,700 enterprises, more than 40 financial service products, more than 200 experts and more than 40 policy tools. It has more than 3,100 registered corporate users, released 246 opportunity list projects, and has facilitated 55 contracted projects with a total investment of 52.5 billion yuan.

According to reports, by 2027, Chongqing will renovate 1,800 old communities, implement the renewal of 120 key areas, and revitalize 19 million square meters of idle space; by 2030, Chongqing will build 300 "15-minute high-quality life service circles" and 150 modern communities. (over)