China News Service, Taizhou, September 25th (Zhou Jian) Taizhou, Zhejiang Province "collects delicacies from mountains and seas in one plate". The unique geographical pattern has given birth to the food philosophy of "no food without fresh food". From the distinctive label of "fresh, glutinous, sweet," detonating the Internet, to the Michelin Guide list release ceremony, and the China Catering Industry Development Conference, Taizhou cuisine has become a pillar industry that drives consumption growth, demonstrates the city's temperament, and empowers the integration of culture and tourism.
A view of Taizhou Island. Photo courtesy of Taizhou Municipal Party Committee Propaganda Department
On the 24th, Taizhou held a special press conference to "Start the 15th Five-Year Plan and Forge a New Journey" to introduce Taizhou's development goals and main tasks during the 15th Five-Year Plan. The "15th Five-Year Plan" development plan for Taizhou's food was mentioned during the press conference, which demonstrated the city's emphasis on food.
At the meeting, Chen Hao, Party Secretary and Director of the Taizhou Municipal Development and Reform Commission, said that during the "15th Five-Year Plan" period, Taizhou will continue to anchor the goal of creating a "World Culinary Capital", accelerate the transformation of food culture from local flavor to city brand, and from traditional skills to creative economy, help Taizhou cuisine to go nationwide and to the world, and become an important window to showcase the city's image.
On the one hand, Taizhou will use the whole industry chain thinking to coordinate the construction of a gourmet industry ecology from food supply to product processing, to catering services and brand cultivation.
Specifically, Taizhou will continue to implement the "Taizhou Cuisine·Thousand Bowls in One Hundred Counties" project, cultivate and expand leading local food companies, create a "one county, one product" specialty food district, and launch a new sign of Taizhou's "Michelin City"; build a high-quality ingredients base for Taizhou cuisine, promote agricultural product brands to obtain green food certification, vigorously promote regional brands such as "Dachen Yellow Croaker", "Sanmen Blue Crab" and "Xian Lian Chong" to achieve quality improvement from the fields, oceans to the table.
Taizhou gourmet garlic bean noodles. Photo courtesy of Taizhou Municipal Culture, Radio, Television, Tourism and Sports Bureau
On the other hand, Taizhou will focus on transformation trends such as consumption integration and diversification, and promote the cross-border integrated development of food, tourism, events, literature, etc.
Chen Hao pointed out that Taizhou will closely follow the traffic of events such as "Wuyue Cup" and "Zhejiang BA", launch "Taste of Taizhou" boutique routes and fan dining and accommodation discounts, allowing tourists to travel to Taizhou with food; with the help of high-energy platforms settled in Taizhou such as the 2026 Chinese Poetry Festival and Hehe Cultural Forum, we will promote literary creation with the theme of "Food Talk Taizhou·Wenren Mountains and Seas", and plan Taizhou City's first Food Creative Culture Week and other activities to make Taizhou food more outstanding.
At the same time, Taizhou will integrate online and offline communication resources, rely on mainstream media and social platforms to carry out multi-dimensional promotion, invite food experts and industry experts to visit Taizhou stores and experience them, explore and tell the cultural stories behind Taizhou food, and further expand the popularity of Taizhou food.
In addition, during the "15th Five-Year Plan" period, the city will actively expand its international network, focusing on cities in Japan, South Korea, Southeast Asia and Europe that have been awarded the title of "City of Food", promote exchanges and mutual learning, support leading catering companies to open brand experience stores overseas, gradually expand the international cooperation network, and effectively promote gastronomic cultural exchanges between cities. (over)
