
While Chinese brands are breaking records in the European electric vehicle market, new trade regulations and the increase in hybrid vehicle sales are shaping the sector.
While Chinese brands have increased their share in the European electric vehicle market to a record level, new trade regulations and the increase in hybrid vehicles are challenging the industry and European manufacturers.
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Chinese brands are growing rapidly in Europe's electric vehicle market and new trade regulations are being negotiated.
"This makes the conditions a little more difficult for the Chinese, but just like with electric cars, it will not be enough to stop them," Car Industry Analysis expert Felipe Munoz told Reuters about the development.
"Europe is moving towards a threshold where it has to decide whether to follow the path followed by the United States or to stand by and watch the entire industry be taken over by the Chinese," Munoz said.
According to the data of the automotive research company Schmidt Automotive Research, Chinese brands increased their market share in the European electric vehicle market from 9.5 percent in the first quarter of 2024 to 15 percent in the second quarter, reaching a record level.
The share of Chinese-origin rechargeable hybrids in this segment increased sharply from 1.7 percent at the beginning of 2024 to over one quarter.
While European Trade Commissioner Maros Sefcovic said in a statement on Friday last week that the agreement "will reduce the import of several million cars in four years", the Brussels and Beijing administrations have not yet announced how the regulation will be implemented.
In its statement today, the Chinese Ministry of Commerce stated that the regulation reached will ensure the continuation of growth in exports and will provide China with a quota guarantee that will not be lower than that granted to any other import source.
Investors largely interpreted the agreement as a sign that trade tensions have eased and the possibility of customs duties on Chinese-origin hybrid vehicles has been shelved for now.
While BYD shares decreased by 1.8 percent in the stock market, Chery shares gained 1.4 percent and SAIC shares gained 0.5 percent.
Citi analysts shared their assessment: "We see this picture as a risk-off rally in general, as implementation rules, volume caps, floor prices and exemptions are still subject to technical negotiations."
China Automobile Dealers Association analyst Li Yanwei stated that the rapid climb in Chinese hybrid sales is increasingly challenging European manufacturers, including Volkswagen, which has long been a leader in plug-in hybrid sales in the region.
BYD, China's largest exporter of hybrid vehicles to Europe, sold more plug-in hybrid vehicles than fully electric models in the first eight months of the year, according to data compiled by Li. The company's best-selling model was the Seal U SUV.
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Uncertainty continues regarding the $1 billion factory investment that BYD plans to establish in Manisa, Türkiye. Speaking at the Paris Motor Show, BYD Vice President Stella Li avoided giving a clear answer.

Mercedes-Benz introduced the new fully electric C-Class. Offering a range of 709 km with its 94 kWh battery, the vehicle completes a 10-80% charge in 22 minutes thanks to its 800V architecture.
A total of 986 thousand 584 vehicles, 528 thousand 366 of which were automobiles, were produced in Türkiye in the January-September period. While OYAK Renault ranked first in automobile production, 60.18 percent of the production was exported, providing 8.7 billion dollars of foreign currency.
BYD Vice President Stella Li stated that the 1 billion dollar investment plan in Türkiye was suspended at the Paris Motor Show, but she said that efforts to invest in new countries are continuing. BYD had aimed to start production of the planned facility in Manisa at the end of 2026, but announced in June 2026 that the factory plan was suspended. While the company prioritized Hungary in its European operations, it also listed France among the countries it considered for new investment.

The new Hyundai Bayon, which made its world premiere at the Paris Motor Show, was introduced with its SUV design and advanced equipment. The model, which will be produced in Izmit, will initially hit the roads with a gasoline engine and in 2027 with a hybrid version.
BMW, MINI and BMW Motorrad General Manager Can Mete Paker stated that the automotive market could close the year with 1.15-1.2 million units. Drawing attention to the difficulties in accessing credit, Paker emphasized the advantageous position of domestically produced vehicles and the increase in interest in electric vehicles.