China News Service, Hainan Baoting, September 26 (Zhang Yuehe) "Seven Immortals Playing on the Moon" Mid-Autumn Intangible Cultural Heritage Tour, dance drama "Gangong Bird" staged, "Seven Immortals Ode the Moon" National Day theme song show, "Seven Immortals Fantasy Moon" movie-themed large-scale magic show, three themed routes of Mid-Autumn Blessing Journey, National Day Glorious Journey, and Healing and Medical Care Journey... ....The Mid-Autumn Festival and National Day are coming one after another in 2026. Baoting Li and Miao Autonomous County in Hainan Province has launched the "Seven Immortals Moon·Home and National Conditions" double festival series of activities. Various theatrical performances, intangible cultural heritage experiences, sports events, and water-related recreational activities will be launched from September to October.
In order to solve the pain point of "hot festivals and cold weather", Zheng Xiaoyan, deputy director of the Tourism, Culture, Radio, Television and Sports Bureau of Baoting Li and Miao Autonomous County, said in a recent interview that with the core goal of "there are attractions throughout the four seasons, activities every month, and non-stop activities throughout the year", systematic efforts will be made in three aspects: strengthening the core IP extension line, scientifically laying out the four-season themes, and promoting urban and rural linkage to sink, and accelerate the construction of a normalized and diversified year-round cultural tourism activity system.
In Baoting, the Water Playing Festival, the Rambutan Harvest Season, and the Qinjia Ben Village Gala are three distinctive IPs cultivated by local people through years of deep cultivation of national culture and rural cultural tourism. They have become important business cards for the local area to showcase its national customs and resource characteristics.
In order to strengthen the "extension line" of its core IP, Baoting has turned one-time festivals into long-term brands, deeply explored the connotation of water-playing culture, and based on tropical fruit and vegetable agricultural products such as rambutans and durians, it has upgraded the annual water-playing festival and rambutan harvest season to a water-playing carnival season and a tropical fruit and vegetable harvest experience season throughout midsummer, and expanded single-point festivals into long-cycle consumption scenarios integrating agriculture, culture and tourism.
At the same time, Baoting promotes high-quality cultural tourism products from "festival limited edition" to "daily supply". The large-scale original folk dance drama "Gangong Bird" has been upgraded from a festival special to a regular free performance every Saturday. Zheng Xiaoyan said that Baoting will replicate this model and promote the normal operation of more performing arts projects, intangible cultural heritage performances, and folk experiences.
In terms of scientifically laying out the themes of the four seasons and making up for the shortcomings in non-festival periods, Baoting continues to promote the normalization of the "Qinjia Ben·Village Evening" in the four seasons, and systematically creates an activity framework with one main line per season. For example, relying on rainforest and hot spring resources, we launch regular special experience activities such as rainforest hiking and early spring tea tasting; in summer, we focus on playing in the water to escape the heat, and connect rafting, river tracing and other water-friendly projects to lengthen the summer cultural tourism consumption chain; in autumn, we focus on the theme of harvest, focusing on rambutan, durian and other special products, organizing picking experiences, rural markets, agricultural research, and turning harvest scenes into tourism scenes; in winter, we mainly promote warm winter health care, folk customs, and hot spring vacations.
Under the framework of the Four Seasons theme, Baoting has also refined monthly small-scale boutique events to achieve branding for large-scale festivals, mass gathering of medium-sized events, and broad layout of micro-experiences. It uses the Four Seasons theme to break time barriers, so that cultural tourism can continue to be popular throughout the four seasons and stay online throughout the year.
Baoting also adheres to the linkage between urban and rural areas and the integration of scenic spots and villages to expand the scope of activities. Zheng Xiaoyan said that a three-level cultural tourism activity system will be established at the county, township and village levels, with the county level focusing on building IP brand activities; each township will cultivate "one town, one product" characteristic cultural tourism activities based on its own resource endowment; each village will rely on carriers such as new era civilized practice stations and shared farms to regularly carry out lightweight special activities such as folk experiences, pastoral check-ins, and rural markets.
"Through the sinking of activities and resources, we will bring activities to people's doorsteps and tourist routes, so that whenever tourists come to Baoting, they can find cultural tourism projects that can be viewed, participated in, and experienced in the county, scenic spots, and villages, breaking the limitations of cultural tourism activities in time and space." Zheng Xiaoyan said.
She said that Baoting will continue to promote the extension of cultural tourism activities from "festival limited" to "year-round normal", so that IP is not only a "festival", but also a "story that happens in ordinary times"; making every season interesting and full of surprises every month, making every season worth traveling and every period of time worth staying. (over)
