Madridjoya and Bisutex bring together more than 750 brands from the jewelry and accessories sector at Ifema

The world of costume jewelry is concentrated from September 24 to 27 at Ifema Madrid, where Madridjoya and Bisutex coincide, two fairs that bring together manufacturers, artisan workshops and design brands from the world of jewelry and accessories with the aim of exhibiting the latest developments in the segment. They arrive at a time of favorable winds for the accessories market. The Spanish jewelry and watch industry grew by 6% in 2025 to reach 2,135 million euros, according to the sector consultancy DBK Informa.

For its part, Madridjoya, which is celebrating its 75th edition, will occupy nearly 4,500 square meters with the participation of more than 300 firms from more than twenty countries. The offer covers fine jewelry, silver, watches, precious stones and pearls. In the Plaza de la Joyería they will exhibit names such as Sucesores de Simón Franco, Bustinza, Diamantes Javier García, Talleres Victoria or Martínez Priego, while the Plaza del Tiempo will bring together watch brands such as Marea, Movado or Aviador. The fair also debuts Madridjoya Designers, a competition for emerging brands, and the Madridjoya Awards, which recognize the Aguilar de Dios family, Isidoro Hernández, José Luis Joyerías and Gold&Roses, with an Honor Award for Pedro José Pérez Fernández, specialized press editor.

Bisutex, in parallel, will have the presence of 450 brands from more than fifteen countries. Its exhibitors advance the trends of the autumn-winter season, marked by maximalism, large-format pieces, the return of the brooch, artisanal finishes and a more intense color palette, according to the organization.

The Spanish Association of Jewelry Manufacturers (Sebime) will coordinate the joint participation of companies from Menorca, Mallorca, Barcelona and Jaén. Its director, Carmen Lozano, states that “Bisutex represents a fundamental platform to make visible the added value, the capacity for its own production and the commercial strength of Spanish jewelry.” DeChávarri from Madrid, winner of Bisutex Talents 2026, recognizes the importance of this fair to publicize the renewal of products, as well as the new concepts embraced by the sector. “We want to approach new points of sale and consolidate our positioning within a more conscious, timeless and close luxury,” explains Curra Chávarri, owner of the firm.

Córdoba arrives at Madridjoya as the first jewelry city in Europe to achieve a Protected Geographical Indication - the distinction that links a product to its territory of origin -, ahead of places such as Vicenza and Arezzo (Italy), direct rivals. It is his first major professional appointment since obtaining the seal. The Jewelers Association, the Jeweler Park and the Jewelry School share a display of almost one hundred square meters, with the support of the City Council, where they will organize discussion tables and professional meetings. Isidoro García-Escribano, president of the Córdoba Jewelers Association, assures that they want to show “a Córdoba that is tradition and craft, but also industry, design, training, technology and innovation.”