
Former executives warn of potential reputational risks and mixed impact on fan engagement following deals with Kalshi and Polymarket.
Sports experts and former executives are debating the NBA's new partnerships with prediction-market platforms Kalshi and Polymarket, citing potential reputational risks and uncertain impacts on fan engagement despite the clear financial motivations.
AI-generated summary
The NBA announced partnerships with prediction-market platforms Kalshi and Polymarket late last month.
Sports experts and former basketball executives believe that the partnership between the National Basketball Association (NBA) and leading prediction-market platforms Kalshi and Polymarket could be a double-edged sword if not properly managed and supervised.
While there was an obvious consensus that the deal was about money, the flip side was that it could drive fan engagement up or down and even pose reputational risks to the league. The agreement was announced late last month, but without financial details.
Speaking to the South China Morning Post, former IMG senior media executive Tom Broom, said Kalshi and Polymarket “did not have to” do these deals.

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