
The open-air event will be held from 11 to 13 September in the historic center of Turin with free entry.
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The Turin Auto Show is in its third edition, heir to the previous Parco Valentino Show.
There are 47 car manufacturers that will participate in the Salone Auto Torino, a large open-air event dedicated to the automotive sector scheduled from 11 to 13 September in the historic center of the city with free entry: they will bring 100 models, of which 30 are a national preview, technological and design innovations. Stellantis will be present with Fiat, Alfa Romeo, Lancia celebrating 120 years, Leapmotor, Maserati, but also Ferrari, BMW, Lamborghini, Mercedes-Benz, Porsche. There was a large representation of Chinese manufacturers - almost 40% of the brands - with Byd, Geely, Changan, Gwm, Hongqi and Zeekr. The program of the event, which in the two previous editions attracted over 500,000 visitors, was presented to the OGR, by president Andrea Levy and by the institutions.
"10 years have passed since the Parco Valentino Show, this is the third edition of the Turin Auto Show, probably one of the richest in terms of the presence of manufacturers and products on display with many engines, including electric, plug-in, hybrid and thermal. Obviously there is a strong presence of Chinese brands that must make themselves known in Italy and Europe", underlines Levy.
Pininfarina will celebrate the 100th anniversary of the birth of Sergio Pininfarina, great space will be reserved for the 120 years of Lancia, but also for the cars featured in rallies and the famous Marini liveries. Another great celebration will be dedicated to the designer Marcello Gandini, Ferrari will bring an important selection of historic and modern Ferrari cars.
Also this year there will be the Tada & Geely Design Forum and the Supercar Meeting Venaria Reale-Turin. The public will be able to take free test drives in the city centre. The Mole, symbol of the city, will light up with the Salone logo starting at sunset on September 11th.

Audi presents the fourth generation of the A3, maintaining the recognizable design but introducing the 'digital stage' inherited from the superior models. Available in four versions and five engines, with a starting price of 32,600 euros for the 116 HP 1.5 TFSI petrol version in Italy in October 2026. The electric range of the PHEV variant reaches up to 142 km WLTP.

Alfa Romeo presents the new Luna Rossa special edition for the Giulia, Junior, Stelvio and Tonale models, with exclusive details inspired by the Italian America's Cup boat, available from 25 September starting from 37,800 euros.

Hyundai has confirmed its participation in the 2026 Paris Motor Show, where it will present new B and C segment SUVs, sports versions and the Staria electric van.
The third edition of the Salone dell'Auto opens in Turin, a free outdoor event with 47 brands, 37 national previews and over 200 cars on display in the city centre.

Audi presents the new A2 e-tron, a 4.32 meter compact electric vehicle based on the MEB platform. With a drag coefficient of 0.24 and batteries of up to 84 kWh, it offers a range of 646 km. Arrival on the market scheduled for early 2027 starting from 38,350 euros.

Chinese authorities have ordered the recall of 4.3 million vehicles from nine brands, including Tesla, over safety problems related to flush handles, which can prevent the doors from opening in the event of an accident.