47 brands present, 37 national previews and over 200 cars on display in the heart of Turin.
The third edition of the Salone dell'Auto opens in Turin, a free outdoor event with 47 brands, 37 national previews and over 200 cars on display in the city centre.
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The Turin Motor Show is a free open-air event now in its third edition.
In the shadow of the Mole the passion for motors still beats strongly. For three days the automotive world put Turin back in the spotlight with the third edition of the Salone dell'Auto, a free, open-air event that brought the latest innovations in the sector to the heart of the Piedmontese city.
47 brands present, 37 national previews, over 200 cars on display, an area dedicated to test drives but also the tribute to the history and design of the automobile at the Royal Museums Gardens with the 120th anniversary of Lancia, Marcello Gandini, the London to Brighton and a tribute to Ferrari curated by the Club Italia. And speaking of brands, here are the ones present: Alfa Romeo, Automobili Lamborghini, BMW, Bontu, BYD, Changan, Chery, Citroen, Dongfeng, DS, EMC, FAWCAR, Fiat, GAC, Geely, GFG Style, GWM, Honda, Hongqi, ICAUR, Itala, Italdesign, Jeep, KGM, KIA, Lancia, Leapmotor, Lepas, Linktour, Lynk & Co, Lotus, Maserati, Mazda, Mercedes-Benz, M-Hero, OMODA, JAECOO, Opel, Osca, Peugeot, Pininfarina, Porsche, RECARO Automotive, Renault, Suzuki, Tesla, X-Peng and Zeekr.
Among the most represented companies is the Stellantis Group which, playing at home, chose the 2026 Turin Motor Show to show the Fiat Grizzly and Fiat Grizzly Fastback but above all the new Lancia Gamma to the general public. Also on display will be the renewed Maserati range and the Leapmotor B03X. There is no shortage of other important innovations such as the new Renault Megane 2026, the Suzuki Across PHEV, the new Omoda 4 and the BMW i3 and X5.
As far as test drives are concerned, here are the brands and cars available for testing: BYD: Dolphin G DM-i, Dolphin Surf, Sealion 7, Atto 2 DM-i; Changan: DEEPAL S07, DEEPAL S05, DEEPAL S05 ULTRA HYBRID; Dongfeng: Shine, Box; EMC: 212; Geely: E2, EX5, Starray EM-i; GWM: ORA5; Honda: Jazz Full Hybrid, HR-V Full Hybrid, ZR-V Full Hybrid; Hongqi: HS3; KIA: New Kia Seltos, Sportage tri fuel, EV2; Lepas: L8; Lynk & Co: 01, 02, 08; Mazda: CX-5, CX-6e, CX-60; OMODA JAECOO: OMODA 5 HEV, OMODA 7, OMODA 7 HEV, OMODA 9, JAECOO 5 HEV, JAECOO 8; Suzuki: SV-7GX; Tesla: Model 3, Model Y; Zeekr: 7GT, 7X.
The presence of Chinese brands is inevitable, with all the main brands choosing the Turin event to show their innovations. The TADA award, the Turin Automotive Design Award, now in its second edition, is dedicated to the innovation and design of the Asian country's brands. In the final Lepas L6, Chery TIGGO 9; Geely Zhanjian 700, Geely E2; GAC AION UT, GAC AION V; GWM ORA5, GWM TANK 300; ICAUR V27; Yangwang U9
Access is free from 9.00 to 19.00 for the entire duration of the event, with the exhibition itinerary winding through Piazza Castello, Piazzetta Reale, Corte d'Onore, Giardini dei Musei Reali and Giardini Reali Bassi in Corso San Maurizio. In the heart of the city which has long been the epicenter of the world of motors and which wants to return to being the protagonist of the automobile, the appointment with this open air motor show has thus been renewed between passion, sector innovations and mobility of the future.

Audi presents the fourth generation of the A3, maintaining the recognizable design but introducing the 'digital stage' inherited from the superior models. Available in four versions and five engines, with a starting price of 32,600 euros for the 116 HP 1.5 TFSI petrol version in Italy in October 2026. The electric range of the PHEV variant reaches up to 142 km WLTP.

Alfa Romeo presents the new Luna Rossa special edition for the Giulia, Junior, Stelvio and Tonale models, with exclusive details inspired by the Italian America's Cup boat, available from 25 September starting from 37,800 euros.

Hyundai has confirmed its participation in the 2026 Paris Motor Show, where it will present new B and C segment SUVs, sports versions and the Staria electric van.

Audi presents the new A2 e-tron, a 4.32 meter compact electric vehicle based on the MEB platform. With a drag coefficient of 0.24 and batteries of up to 84 kWh, it offers a range of 646 km. Arrival on the market scheduled for early 2027 starting from 38,350 euros.

The Turin Auto Show returns from 11 to 13 September with 47 car manufacturers and 100 models. The free event in the historic center will see the participation of European brands and a strong presence of Chinese manufacturers, as well as celebrations for Pininfarina and Lancia.

Chinese authorities have ordered the recall of 4.3 million vehicles from nine brands, including Tesla, over safety problems related to flush handles, which can prevent the doors from opening in the event of an accident.