Setur implemented the "holidayheroes" project with Move

Setur offers travel technologies to its authorized agencies with the "holidayheroes" project it has implemented with the global TravelTech company Move.

Evaluating the collaboration that started with Move, Setur Deputy General Manager Koray Küçükyılmaz explained the process with the following words: "We believe that the future of the travel industry will be shaped by the experience created by human expertise and technology together. As Setur, we see artificial intelligence and digital transformation not only as a technology investment, but at the center of our growth strategy. With holidayheroes by Setur, we also carry this vision to our agency ecosystem. By combining Move's global technology competence with Setur's deep-rooted travel expertise, experience in the Turkish market and strong distribution network, we will enable our agencies to become the next generation of our agencies." We see this collaboration as the beginning of a long-term journey that will enable us to provide a faster, personalized and rich experience to our customers, which will have a transformative effect on the industry.”

Erez Bousso, CEO of Move, the technology partner of the collaboration, pointed out the importance of the Turkish market and said:

"Turkey's extremely dynamic and strong travel market, combined with Setur's deep sectoral experience and wide agency network, creates a strong environment for holidayheroes. Our common vision with Setur is to bring together global TravelTech competencies with local expertise and move the travel experience forward together by making artificial intelligence-supported technologies a natural part of the daily sales experience of travel professionals."

Details of Setur's technology investments and strategic cooperation with Move will be shared with the industry for the first time at the Istanbul Tourism Fair, which will be held on 24-25 September.