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BackTEMSA Introduced Its New Generation Vehicles at FIAA 2026 Fair
TEMSA Introduced Its New Generation Vehicles at FIAA 2026 Fair
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Cumhuriyet55 minutes agoBusiness3 min readTürkiyeView original

TEMSA Introduced Its New Generation Vehicles at FIAA 2026 Fair

TEMSA emphasized its growth in the European market by exhibiting its renewed Prestige and electric Avenue Neo 9e models at the FIAA 2026 fair held in Madrid.

Quick Look

  • TEMSA introduced its renewed Prestige and electric Avenue Neo 9e models at the FIAA 2026 fair in Madrid.
  • The company, which has reached over 30% share in the European midibus market, continues to grow with its electrification transformation and market-oriented strategies.

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Why It Matters

TEMSA is a bus manufacturer that exports to 70 countries and has a market share of over 30% in the midibus segment in Europe.

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FIAA 2026, one of the global meeting points of the bus industry, was held in Madrid, the capital of Spain, between 22-24 September. Continuing its strong growth in Europe with its customer-oriented approach and new generation vehicles developed for the changing needs of the markets, TEMSA exhibited its renewed Prestij and fully electric Avenue Neo 9e models at FIAA 2026.

TEMSA, which has exported approximately 19 thousand vehicles to 70 different countries of the world to date, also shared its strong position in the European market and its product strategy for the region with the participants.

IT BROKE A SALES RECORD IN EUROPEAN MARKETS IN 2025

With its strong performance last year, TEMSA achieved the highest sales figures in its history in key markets such as France, England, Ireland, Greece and Belgium, and carried its success in the intercity bus segment to the midibus market. The renewed Prestige, which TEMSA introduced to the market in 2025, reinforced its segment leadership by reaching a share of over 30 percent in the European midibus market, according to the first results of 2026, with the strong demand it received.

WE ARE RESWRITTING THE RULES OF THE GAME IN THE MIDI SEGMENT

Making evaluations within the scope of FIAA 2026, TEMSA CEO Evren Güzel said, "We bring our strong engineering and production competence together with the developing mobility needs of Europe. Today, our vehicles on the roads in 70 countries and our field experience exceeding 10 billion kilometers are one of the strongest indicators of this understanding. Spain constitutes an important part of our growth in Europe. We consider the experience we have gained here as an important advantage that will support our growth in neighboring markets. In line with this understanding, we have increased our total sales volume in Europe to the pre-pandemic period." "We are rewriting the rules of the game in the midi segment with the renewed Prestige we launched last year. According to the first results of 2026, we are the leader in Europe with a market share exceeding 30%. We are strengthening this success in the midibus segment, which is the fundamental dynamic of our growth, by being among the top 10 players in the coach market in both Europe and Spain."

ELECTRIFICATION TRANSFORMATION AFFECTS MARKET DYNAMICS

Referring to the electrification transformation in Europe, Güzel said, "While the urban bus market grew by 50% in the first half of 2026, more than 60% of the newly registered urban buses became electric. This transformation marks the beginning of a new era for bus manufacturers and public transport operators. It is no longer possible to talk about a single customer expectation in the region. Each country differs in terms of regulations, infrastructure, usage habits and the progress of electrification. As TEMSA, we use this diversity in product and technology." "We focus on meeting our needs with our capabilities. Thus, instead of applying the same formula to every market, we try to develop solutions that suit the specific needs of the markets," he said.

FROM 5 MILLION KILOMETERS OF EXPERIENCE TO THE NEW GENERATION ELECTRIC BUS: AVENUE NEO 9E

The electric Avenue Neo 9e, exhibited at FIAA 2026, draws attention with its 9-meter compact structure. The vehicle, which stands out with its passenger capacity of up to 75 people and a range of up to 600 kilometers, has the opportunity to be fully charged in 75 minutes with 300 kW DC fast charging, while advanced safety technologies support operational efficiency and user experience. The basis of Avenue Neo 9e is TEMSA's field experience. MD9 Electricity, which was used as a reference in the development of the model, has traveled more than 5 million kilometers in different geographies since 2016, providing TEMSA engineers with significant operational experience.

A STRONG LEGACY THAT REACHED 22 THOUSAND SALES: PRESTIGE

Prestij, which was presented to the visitors at the fair, reinterprets TEMSA's deep-rooted experience in the midibus field with a new generation product approach. Prestij, which was first produced in 1992, has become one of the symbols of TEMSA by achieving sales success of 22 thousand units to date. Prestij, which was introduced to the market with its renewed design in 2025; It is preferred in many different areas of use, from tourism transportation to airport transfers, from personnel and school transportation to corporate fleets. Renewed Prestige; It sets a new standard with its modern design, advanced safety technologies and interior that focuses on the driver-passenger experience. The vehicle's 29 different language options provide ease of use in international markets. Prestij further strengthens customer satisfaction by offering a three-year/unlimited kilometer warranty.

Open Questions

  • What is the exact pricing strategy of the new models?
  • Will production capacity in Europe be increased?

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This article was originally published by Cumhuriyet.

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