According to the estimates of the UNEP Food Waste Index, household food waste in Turkey is 102 kg per person per year, approaching 8.7 million tons in total. However, in the previous index, waste per capita was estimated at 93 kg and the household total was estimated at 7.76 million tons. Increasing food waste has brought to the agenda the reintroduction of products that cannot be used in sales channels in production, distribution and retail processes to the economy.
The Consumable model implemented for this purpose; It offers consumers food products that are overstocked by manufacturers, distributors, wholesalers and retailers, whose expiration date is approaching, that cannot be evaluated in existing sales channels due to packaging changes, or that need an alternative sales channel for different commercial reasons. Tükelilir, which does not sell foods that have expired, decides to offer the products for sale after making the necessary checks on their quality and within the scope of the relevant legislation.
A GROWING MODEL IN EUROPE
Tüketilir's model, which also has examples in Europe and represents a growing market, does not only include offering affordable products to consumers. It differentiates itself by bringing together different types of stocks from manufacturers, distributors, suppliers and retailers on a single platform and transforming them into economic value. Tüketilir Founding Partner Ali Adıbelli explains the purpose of establishing the brand as follows:
"Our main goal is to reintroduce to consumers foods that are at risk of losing their economic value because they cannot be utilized in sales channels. Thus, we want to contribute to businesses utilizing their stocks, consumers accessing discounted products, and more efficient use of resources."
A NEW ALTERNATIVE FROM PRODUCER TO CONSUMER
Tüketilir's business model is based on evaluating commercial opportunities arising in the production and distribution processes of food products through an alternative sales channel. Within the scope of the platform; In addition to products that are overstock or approaching their expiration date, products whose packaging or packaging design has changed can be evaluated. Products that remain on hand due to export or order cancellations and products that do not see sufficient movement in traditional sales channels also reach the end user through Tüketilir.com.
It is consumed; It sees ensuring that usable food carries economic value for a longer period of time, using resources more efficiently and reducing unnecessary product losses as one of the basic elements of its business model. This approach is reflected in the brand's motto: "Waste decreases, value increases. Nature wins, you win."
IT WILL CREATE A B2B ECOSYSTEM
One of Tüketilir's main goals is to offer consumers the opportunity to access products below standard sales prices in the market. It is also aimed to create an alternative sales channel for businesses. Thus, it is aimed to re-include in the sales process products that do not see sufficient demand in traditional sales channels or cannot be evaluated in their current channel for different reasons.
Tüketilir aims to expand its product supply network, cooperate with more manufacturers and distributors and reach consumers in different regions of Türkiye in the coming period. The brand's long-term goal is to create a sustainable product evaluation and sales network throughout Türkiye, not just limited to online sales.
Consumables also includes ESG reporting activities in its agenda in order to support its sustainability approach with measurable data. By regularly measuring environmental, social and governance performance; It is aimed to reveal the prevented food waste, environmental impact and social contribution with concrete data. Thus, Tüketilir aims to position its efforts to reduce food waste not only as a commercial model, but also as a measurable and transparent sustainability approach.
