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Back暑运民航数据发布:旅客量达1.51亿人次,避暑游与入境游双增长
暑运民航数据发布:旅客量达1.51亿人次,避暑游与入境游双增长
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中国新闻网3 days agoTransportation3 min readChinaView translation

暑运民航数据发布:旅客量达1.51亿人次,避暑游与入境游双增长

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今年暑运全国民航累计运输旅客1.51亿人次,同比增长2.9%。国内市场“避暑游”成主流,三线及以下城市受青睐;国际航线持续回暖,受欧洲高温影响,入境游需求显著增长,欧洲客源地旅客量同比增长超25%。

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Why It Matters

暑运期间民航市场受避暑需求驱动,同时受益于免签政策和国际航线恢复,入境游市场显著回暖。

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为期两个月的暑运已经落下帷幕。暑运期间,全国民航累计运输旅客1.51亿人次,同比增长2.9%,累计保障航班121.1万班。

国内民航市场引领增长,出入境市场持续回暖,出行活力进一步增强。尤其是“向山向海”的避暑出行成为最鲜明的主题,一批“清凉”宝藏小城异军突起。

今年暑运期间,国内热门目的地中,北京领跑全国,成都、上海、广州、乌鲁木齐等城市紧随其后。上榜城市热度均高于去年同期,其中,前往北京、乌鲁木齐、广州、深圳的旅客量同比增长均超10%。

特别值得一提的是,今年暑运,避暑寻凉成为旅客出行的主流选择,气候宜人、交通便捷的“宝藏小城”备受游客青睐。在浙江丽水的云和梯田景区,前来避暑的游客络绎不绝。

目前,丽水机场已开通12条航线,与国内15个城市架起了空中桥梁。这个暑期,随着一架架航班的落地,丽水机场客流持续走高,深圳、成都、重庆等全国各地的游客走出航站楼,奔赴山水秘境。

去哪儿大数据研究院研究员 石珂:今年暑期,首次乘坐飞机出行的旅客中,目的地为三线及以下小机场城市的旅客量同比增长26%。清凉加便捷,让这些小城从暑期出行的“备选”变成了“首选”。

暑运国际航线双向升温,入境游持续火热。

暑运期间,除了国内民航市场保持增长之外,国际出入境航线也在同步升温。海外社交平台“China Cool”热度持续发酵,叠加今夏欧洲多国极端高温,海外旅客来华避暑、深度体验的需求显著增长。

此外,免签政策红利持续释放、国际航线不断加密等多重利好集中兑现,共同推动入境客源地与目的地双双扩容。

从入境航线热门客源地来看,暑运期间首尔、曼谷、新加坡等城市位居前列。值得关注的是,欧洲客源成为今年暑期入境游的一大亮点。受欧洲多国持续高温驱动,来华避暑需求达到新高。航旅纵横大数据显示,7月1日至8月25日,从欧洲出发的入境航线旅客量超141万人次,同比增长超25%。

外国旅客 法比安:我坐的是中国国航从慕尼黑直飞的航班,大概十个半小时,飞行很顺利。我觉得中国越来越受欢迎,对世界越来越重要。

为了满足不断增长的出入境需求,今年暑期,我国国际航线网络进一步拓展。

中国东航市场营销部副总经理 杨纯斐:今年暑运筹备以及暑运运营阶段,我们先后新开和复航了上海浦东至斯德哥尔摩、苏黎世、清州等国际航线。暑运期间,国际航线运力同比增长6.2%,其中欧洲、东南亚增幅超过20%。

从入境热门目的地来看,这个暑期,上海、北京、广州位居前三,入境市场呈现“多城开花”的格局。入境游目的地正从传统口岸城市向特色文旅城市加速扩散。一批特色文旅城市的入境旅客量实现跨越式增长。

Open Questions

  • 后续秋季旅游市场的增长趋势如何?

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This article was originally published by 中国新闻网.

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