Nongshim participates in ‘Sial Paris 2026’, the Paris World Food Fair… Shin Ramyun tasting event and pop-up store operation

Shin Ramyun tasting event inside and outside the expo... A pop-up is also operated on the Seine River.

(Seoul = Yonhap News) Reporter Han Joo-hong = Nongshim [004370] announced on the 29th that it will participate in the World Food Expo 'Sial Paris 2026' to be held in Paris, France from October 17th to 21st and introduce major products, including Shin Ramyun.

Nongshim will operate a booth at this expo with the theme of 'Spicy Happiness In Noodles', Shin Ramyun's global slogan. In particular, for the first time in the history of the expo, cooking and tasting events will be held simultaneously inside the exhibition hall and in the external plaza.

At the indoor booth, the new product ‘Shin Ramyun Rosé’ will be unveiled for the first time in the European market.

Shin Ramyun, Shin Ramyun Kimchi Fried Noodles, Chapagetti, Neoguri, and Sun Ramyun will also be exhibited and export consultations will be held with global buyers including Europe. A tasting event will also be held where ‘Shin Ramyun Tumba’ will be cooked and served on the spot.

Shin Ramyun is promoted even outside the expo. Nongshim will run a 'Shin Ramyun Snack' pop-up store near the Bir-Hakeme Bridge on the Seine River in Paris from October 16th to 18th, the day before the opening of the expo. The pop-up store offers Shin Ramyun and Shin Ramyun Tumba using the Han River ramen cooking method.

Sial Paris, which started in 1964, is an international food fair held every two years. Nongshim plans to increase brand awareness in the global market through product sampling and export consultation at this event. Nongshim CEO Cho Yong-cheol will also personally visit the event site and lead the event.

CEO Cho said, “At this Sial Paris, we will expand our consumer contact points and present a new experience unique to Shin Ramyun to food industry officials and consumers around the world.”

Nongshim is strengthening its promotion of Shin Ramyun in the global market by participating in major overseas events one after another. Following operating a booth at the Toronto International Film Festival (TIFF) in Canada earlier this month, Shin Ramyun also participated in the 'Middle East Film and Comic Con' (MEFCC) held in Abu Dhabi, United Arab Emirates (UAE).