Asia Perfume Exhibition held in Paris with more than 40 Asian brands participating

China News Service, Paris, September 29th: The Asia Perfume Show will be held in Paris from the 23rd to the 25th local time. The event was jointly organized by Smell Shanghai and the French olfactory culture organization NEZ, aiming to deepen international perfume culture exchanges.

From September 23rd to 25th local time, the Asia Perfume Show was held in Paris. The picture shows the professional audience day activities on the 23rd. Photo by reporter Li Yang

According to reports, following the first "Paris-Shanghai Perfume Show" in 2025, which focused on Chinese perfume brands, this year's show has further expanded to Asia. The scale of participating brands has approximately doubled compared with the previous edition, bringing together more than 40 perfume brands from China, South Korea, Thailand, Vietnam and other Asian countries and regions.

The Asia Perfume Exhibition attracted nearly 3,000 visitors. September 23rd is Professional Audience Day, open to industry professionals, media and content creators; September 24th to 25th is open to the public. During the exhibition, brand founders and creators from Asia will present their perfume works and have face-to-face communications with European buyers, media, industry professionals and perfume enthusiasts. During the same period of the exhibition, forum activities were held to discuss topics such as the Asian perfume market, brand creation and industry development, presenting the ongoing changes in the Asian perfume industry from the perspectives of different markets and creators.

The Asian Perfume Flash Mob event kicked off on the 25th, bringing together 26 Asian perfume brands. This event is jointly organized by Smell Shanghai and KAMS PARIS. Compared with professional exhibitions that last for several days, the continuously open pop-up project provides Asian perfume brands with the opportunity to contact local consumers in Paris for a longer period of time. It also allows this Paris project to further extend from concentrated industry exchanges to urban consumption and daily experience scenarios.

In addition, Scent Shanghai also held a cooperation signing ceremony with L’Osmothèque (International Perfume Archives) in Versailles, France on the 26th. Wu Yue, founder of Scent Shanghai, said in his speech that L’Osmothèque has begun to include Chinese brand perfume works in its collection, making the story of Chinese perfume creation a part of the broader perfume history. (over)