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Back亚洲香水展在巴黎举办 40余个亚洲品牌参展
亚洲香水展在巴黎举办 40余个亚洲品牌参展
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中国新闻网1 hour agoBusiness2 min readChinaView translation

亚洲香水展在巴黎举办 40余个亚洲品牌参展

亚洲香水展巴黎气味上海

Quick Look

亚洲香水展(Asia Perfume Show)于9月23日至25日在巴黎举办，由气味上海与法国嗅觉文化机构NEZ联合主办。展会汇聚来自中国、韩国、泰国、越南等亚洲国家和地区的40余个香水品牌，吸引近三千名观众。展期内举办专业观众日、公众开放日、论坛及快闪活动，并促成气味上海与国际香水档案馆的合作签约。

AI-generated summary

Why It Matters

亚洲香水展(Asia Perfume Show)由气味上海与法国嗅觉文化机构NEZ联合主办，继2025年首届‘巴黎-上海香水展’聚焦中国香水品牌后，今年扩展至亚洲国家和地区。

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中新网巴黎9月29日电 亚洲香水展(Asia Perfume Show)当地时间23日至25日在巴黎举办。该活动由气味上海与法国嗅觉文化机构NEZ联合主办，旨在深化国际香水文化交流。

当地时间9月23日至25日，亚洲香水展(Asia Perfume Show)在巴黎举办。图为23日的专业观众日活动。 记者 李洋 摄

据介绍，继2025年首届“巴黎-上海香水展”聚焦中国香水品牌之后，今年展会进一步拓展至亚洲，参展品牌规模较上一届扩大约一倍，汇聚来自中国、韩国、泰国、越南等亚洲国家和地区的40余个香水品牌。

本次亚洲香水展共吸引近三千名观众。9月23日为专业观众日，面向行业专业人士、媒体及内容创作者开放；9月24日至25日向公众开放。展期内，来自亚洲的品牌创始人和创作者集中呈现各自的香水作品，并与欧洲买手、媒体、行业人士和香水爱好者展开面对面交流。展会同期还举办论坛活动，围绕亚洲香水市场、品牌创作及行业发展等议题展开讨论，从不同市场与创作者视角呈现亚洲香水行业正在发生的变化。

亚洲香水快闪活动25日揭幕，汇聚26个亚洲香水品牌。该活动由气味上海与KAMS PARIS合作举办，与为期数日的专业展览相比，持续开放的快闪项目为亚洲香水品牌提供了更长时间接触巴黎当地消费者的机会，也让此次巴黎项目从集中行业交流进一步延伸至城市消费和日常体验场景。

此外，气味上海还于26日在法国凡尔赛与 L’Osmothèque(国际香水档案馆)举行合作签约仪式，气味上海创始人武岳在致辞中表示，L’Osmothèque已开始将中国品牌的香水作品纳入馆藏，让中国香水创作的故事成为更广阔的香水历史的一部分。(完)

What to Watch

AI outlook — possibilities, not facts

  • 亚洲香水品牌在欧洲市场的存在感将进一步增强

    Likely · Within months

  • 中法香水文化合作项目将增加

    Possible · Within months

Open Questions

  • 本次展会带来的具体订单或合作金额是多少？
  • 参展亚洲品牌中有多少是首次进入欧洲市场？
  • 与L’Osmothèque的合作将如何具体推进？

Related Topics

亚洲香水展
People武岳
Organizations气味上海法国嗅觉文化机构NEZKAMS PARISL’Osmothèque(国际香水档案馆)
Places巴黎凡尔赛
Topics巴黎气味上海NEZ香水品牌快闪活动论坛
This article was originally published by 中国新闻网.

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