Honda joins forces with Onitsuka Tiger to launch crossover concept car at Milan Fashion Week

Honda has made a shocking move in the second-wheel industry and fashion circles. It recently announced a new joint project with Onitsuka Tiger, a well-known Japanese fashion brand, and debuted the new Onitsuka Tiger Honda Mid Sports Concept wearing a "tiger yellow" jersey at Milan Fashion Week. The aggressive appearance and street fashion sparked discussions.

Created jointly by Honda and Onitsuka Tiger, the new Onitsuka Tiger Honda Mid Sports Concept features Onitsuka Tiger's iconic tiger head elements, and the side of the car has ASICS' signature line design. The entire car is painted in bright yellow, just like the classic Mexico 66 running shoes in the shoe cabinet.

In addition, the wheel frame is embellished with tiger yellow details and the exclusive logos of the dual brands, showing delicate craftsmanship and completion. Although the model of the heavy machine has not been announced, it can be seen that it uses a dual-cylinder engine configuration, similar to the current CBR400R or CBR500R, except that the geometric shape of the fairing and the frame structure have been redesigned.

The official sales plan and suggested selling price of this joint concept car have not yet been announced. However, the joint branding between the two parties has also extended to the field of clothing, launching shoes and clothing incorporating Honda's symbolic "Wings of Dreams" trademark, which is derived from the collision of motorcycle culture to create a unique fashion spark. Honda pointed out that this cooperation officially relies on the high degree of compatibility between the two parties in pursuing advanced technology, paying attention to craftsmanship, and having the courage to challenge.