The boom in food supplements like creatine and whey

At 22, Mathurin takes his sports sessions seriously. His youth does not prevent him from wanting to exceed his physical limits, thanks to iron discipline, as well as means to strengthen his performance. Like many young French people, this adult takes creatine daily, a supplement intended to improve muscle capacity during intense efforts. He also consumes, more occasionally, whey, this protein powder generally mixed with water or milk in a shaker, when a meal does not allow him to achieve his usual protein intake. Products discovered “with friends and Youtubers” when he started training at the gym, but which come with a cost: around 250 euros per year, a budget which is more about “food” than sport in his eyes.

Whey, creatine, collagen... Long confined to weight rooms and bodybuilders, these powders and supplements are now displayed on TikTok, on the shelves of supermarkets, pharmacies and even in the baskets of consumers who do not however define themselves as high-level athletes. Enough to generate a booming business