The new EU rules against greenwashing come into force from tomorrow
Quick Look
- The new European rules against greenwashing, implemented in Italy by Legislative Decree 30/2026, come into force tomorrow.
- The reform regulates green claims and information on sustainability.
AI-generated summary
Why It Matters
The rules derive from European Directive 825 of 2024, implemented in Italy with Legislative Decree 30 of 20 February 2026.
The new rules against "greenwashing" by companies come into force tomorrow, Sunday 27 September.
They are provided for by European Directive 825 of 2024 and implemented in Italy with Legislative Decree 30 of 20 February 2026, which introduced them into the Consumer Code. Confcommercio Trentino makes this known with an analysis on its website.
Greenwashing is defined by the law as "commercial practices likely to mislead regarding the environmental and sustainability characteristics of products". The reform also aims to improve the quality and transparency of the information provided before purchasing.
The new provisions regulate environmental assertions (green claims), sustainability brands, declarations on the environmental characteristics of products, information on the durability, repairability and guarantee of goods.
What to Watch
AI outlook — possibilities, not facts
Anti-greenwashing rules come into force
Very likely · Within days
Open Questions
- What specific sanctions will be applied to violators?
- How will SMEs adapt to the new provisions?
